Can Marketing Execs change the world for the better?
If Marketers were able to motivate a massive reorientation of cultural values and behaviours in relatively little time 60 years ago, can they do it again?
Could a revolution in social marketing, where marketing principles are used to change social behaviour rather than sell a product, drive a new set of values that would lead to the lifestyles and political changes necessary to confront today’s ecological crises?
If you are a Marketing Professional interested in finding out how you can “Make a Difference” in your daily life or would like to share best practices on how to – please Join this community and help share ideas.
MAD (Making a Difference) is a network aimed at helping executives in all business disciplines work together in there everyday life to make a positive difference to the world, from lowering there carbon footprint to simply helping someone have a slightly better day.
